Time is a circular concept in beauty. Perhaps born of a desire for comfort after particularly tumultuous recent years, products are going through a vintage phase. The catwalk is awash in retro-escapism, or “optimistic nostalgia”. This AW22, Erdem and LaQuan Smith expressed futuristic takes on Thirties Hollywood and Eighties eye make-up. Old-school looks and new iterations of grooming classics of yesteryear dominate social media. And forgotten gems are arriving on the shelves, completely revived for the 21st century.
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